Top 5 Social Networking Apps on iOS in Ghana Q4 2022

In the fourth quarter of 2022, the top five social networking applications on the iOS platform in Ghana displayed diverse performance trends. Here’s a closer look at their weekly downloads, revenue, and active user metrics.

WhatsApp Messenger saw a steady increase in weekly downloads, peaking at around 19K in late November. Active users for the app started at roughly 757K at the beginning of the quarter, experiencing a gradual decline to approximately 708K by the end of December.

Facebook had a consistent presence with weekly downloads fluctuating between 8K and 10.6K, peaking mid-October. The app’s weekly revenue varied slightly, reaching up to $58. Active users remained relatively stable, with a notable increase to around 1.25M in the final week of December.

Telegram Messenger experienced a varied pattern in weekly downloads, peaking mid-October with close to 12K downloads. Revenue exhibited minor fluctuations, with a high of $45. Active users steadily grew from about 363K to over 380K by the end of the quarter.

Messenger showed moderate weekly download numbers, ranging from around 6.9K to 8.8K. Active users for the app increased from approximately 924K to over 981K by the end of December, indicating a steady user engagement.

TikTok Now had a notable decline in weekly downloads, starting at roughly 12.6K in late September and dropping to 475 by the end of December. Active users displayed a fluctuating trend, peaking at about 16.2K in early November and ending the quarter with around 11.7K.

This data was sourced from Sensor Tower, where more detailed insights and trends can be explored.